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Learn All About Virtual Online Sales and Marketing Jobs

Finding a sales job can be very challenging and more and more people are increasingly earning more training in sales in order to deliver more sales, and consequently help the employer earn more while their commissions increase. One way to kick-start, your sales career is by selling products on the Internet. Ideally, this allows you to work from any location and you do not have to travel, however you also require high Internet intelligence to succeed in this job.

An online sales representative is a person who works in an online sales and marketing environment, either making direct sales or using it as a source for leads and communication. Either they sell products and services for an Internet entrepreneur or they find employment with an organization that hopes to develop their business on the Internet by advertising or selling memberships.

On many cases, the duties are similar to a regular sales person the only difference is that their platform is purely the Internet and they do not need to travel to meet the customers.

Companies and entrepreneurs hire online sales representatives to sell products using the Internet platform. This is especially necessary when they need to reach a wide market share. The other reason is that marketing and business trends are changing, and more and more people are turning to the Internet to search for goods and services. Hence, they need professionals who will address the Internet market at large. On the other hand, it is cheaper to sell products on the Internet than it is to sell using conventional means. An Internet sales rep will need fewer resources to do business unlike a conventional one, and their benefits are minimal.

Like with any other sales job, a virtual sales representative requires basic sales training including product training in order to perform their duties. Sales is not a complex career, however, having an education level that is higher than a high school diploma helps a lot. You also need to have impeccable organizational skills, be naturally responsible, have great oral and written communication skills, and have the ability to work in a team or to offer team leadership.

Excellent presentation skills are also very important and fluency in the Internet language, while being bi or multilingual will earn you work more easily. The sales environment is often a pressurized one and you must be able to withstand the pressure be highly motivated and have a desire to learn.

The salary of an online sales rep rages widely and is dependent on the products you are selling. Many times employers will offer a low salary plus commissions or pure commissions, which is a way to motivate a sales person to work harder since the more they sell, the higher they earn. On average, a retail sales rep will earn $108,000 annually.

Business people who sell products and services on the Internet will hire online sales people to promote the products on their behalf. Learning institutions also hire sales people to promote hire courses on the Internet. Ideally, anyone who sells his or her products on the Internet will need a virtual sales person.

Virtual sales people are in demand, and finding one should be quick and easy. You can look on the Internet, since you will be selling products from the Internet, your employer will also most likely advertise on the Internet. Some employers will hire sales reps directly, while others will hire then through an agency. Therefore, one must look in all the prospective places for a suitable job. Another place to find a job is in freelancing websites, where employers post job requirements and the amount they want to pay, or they ask freelancers to bid for the amount they would like to be paid to do the said job.

Like with a typical sales job, your employer will require you to perform different duties relating to sales. The first one is prospecting for potential clients, and generally gathering Internet intelligence on the product, including researching on competitors. You must generate your own sales leads and customize the sales information, develop a sales proposal, and sales copy, present, and sell your products. You must also make daily or weekly reports on the sales status and future plans.

A Network Marketing Secret – Effective Sales and Marketing

This one network marketing secret could save you years of frustration in doing network marketing.

When I first got into network marketing, I came from a background of teaching. I loved teaching and got pretty creative at it. I figured what I lacked in effective sales and marketing skills, I could compensate for through great teaching. After all, people did need to understand the “plan”, how the company worked and compensated one’s efforts.

What I discovered was that I had nobody to teach without first selling them on my business opportunity or on my products. How was I going to learn the skills of effective sales and marketing? I did not even like sales. I thought this opportunity was not really about sales! I had been told that “We just share about the products. The products are so good that they actually sell themselves!”

In this article, I would like to face some of the hard questions that actually face the whole network marketing industry. How do we define “sales” and “marketing”? Are they the same thing or are they different? Then, what does “effective” mean as opposed to “efficient”. Why is there such a lack in traditional MLM of effective sales and marketing? And what is the answer to learning skills in sales and marketing, particularly for we who are timid and find rejection painful? Is there another way of doing sales and marketing that is both effective and “user friendly”?

What Do I Mean by “Effective Sales and Marketing”?

Here is a definition of sales I read recently: “Sales is an exchange of goods or services for something of value. Basically anytime money changes hands. In reality, it is much bigger than that. The art of selling is really the ability to influence others in the way they think or act. A better term might be: The art of ‘persuasion.’”

So what then is the meaning of marketing? The same writer says, “I like to think of marketing as creating a situation where people can buy on their own….In order for that to happen, the most important thing to remember is this: Good marketing is about tapping into needs that already exist.”

She goes on to explain that there are many different activities that come under the umbrella of marketing. There are online ways of doing it and offline ways of doing it such as direct mail, classifieds, copy writing, websites, etc.

Do you begin to see an answer to my quandary emerging from my definitions? How to sell either products or an opportunity without having to approach people and give them a “pitch”. When you tap into needs that already exist, you do not have to persuade. They are already persuaded. It is sufficient to educate them on your products or on your opportunity and they will want to buy.

This leads us to reflect on the meaning of “effective” and how it relates to “efficient”. Efficiency has to do with how you perform a task. You do it well or with excellence. Effectiveness has to do with doing the right tasks and getting results. It is doing those activities which will best help you realize your goals.

Measuring Traditional Network Marketing Against the Standard of “Effective Sales and Marketing”

Traditional network marketing tends to focus on the quality of their products and their compensation plan. I was told that “We have the best products out there!” And the more I investigated, the more I was convinced that in certain areas of health and beauty products, we did have a very high quality of product, maybe the best.

They also focused on the compensation plan. We had people in our company who were actually successful in building their own business who were experts in finance. They had studied all the different compensation plans and concluded that our’s was far and away the best. I’m not an economist, but I believed them.

Now what I discovered was that believing that we had great products and believing that our company was one of the best if not the best, did not do zip to equip me or enable me to move products and become successful in business myself!

Our sales and marketing plan was basically approaching people one-on-one. Approaching family members, friends and then “new friends” that I made on the spot. Our small group sessions on products was just that. We shared things we learned and experienced about the products. We learned little about the “how to” of sales and marketing. The whole task of marketing, finding people who needed our products or opportunity was hopelessly ineffective.

The company and the “tried and proven system” was efficient but not effective. We were doing marketing one at a time and with people whom we had to approach. They had shown no sense of need or desire for what we had. Most of them could care less.

A New Approach to Effective Sales and Marketing for Network Marketing

I cam across this illustration to show the difference between the traditional approach to sales and marketing used in network marketing and the new approach which is called “attraction marketing”. There’s a race to go from the Empire State Building to the Golden Gate Bridge. One group of people who get their bikes in first class condition and themselves in good shape. They are ready to bike across America. They are very efficient.

Then you have another group who decide to use cars. Even those with second rate cars will far out distance those on bikes. These are effective at reaching their goal.

Here’s the principle: “It is always better to be effective than it is to be efficient.” By harnessing the internet, rather than approaching one person at a time, you can approach hundreds and even thousands at a time 24/7. And if you do it right, you can find those who are looking, those who have a need for what you are offering. You let the internet, through various automatic response systems, to sort and sift your prospects. By the time they talk to you, you have only highly qualified prospects.

Furthermore, they are coming to you rather than you chasing after them. They see you as a professional and as an expert and they are seeking your counsel. To coach someone in finding what they are looking for is not distasteful to me or most people who hate sales. In taking seriously the buyer, listening, understanding what they need, you become their advocate. They may find that what you offer fits what they are looking for or maybe not. In any case you have made a friend, perhaps for life, whom you can serve again and again.

The principle is: “A prospect that comes to you is infinitely more qualified than anyone you could ever approach yourself.”

Creating a Mini Sales and Marketing Strategy in Less Than Three Hours

Start by ensuring you have enough information and data available at your fingertips. That’s the secret.

Here are the steps to Creating a Sales and Marketing Strategy quickly and effectively:

Step 1: Take an A4 size of paper and title it Sales and Marketing Strategy.

Then rule it with two horizontal lines across about one inch down from top and two vertical lines to form three equal columns. Title these columns, Channels, Strategy, How often.

Step 2: Under Channels write down as many strategies that you can think of for contacting. Write down (in this exercise) a minimum of 4. Let’s say one of those channels is “Contacting prospects.” Under Strategy write down at least four strategies you could use to contact prospects. For example:

Internet, Advertising, Letters, Telephone calling.

Write four strategies for each of the channels so you should have a minimum of 16 strategies.

Step 3: Under “how often” enter how often you will practice the particular strategy.

For example, if one of the strategies in the middle column is letters, you may enter “once a week for two months” or whatever the time period is that you work out as being effective for you.

Realise that frustration may set in after a while if you don’t concentrate but don’t give in. You are almost there and have nearly accomplished your task. You will be well rewarded once you have finished.

Again, the real secret is to have self generating strategies going out the door, so that your methods are automated to ensure a continual source of leads.