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How a Sales and Marketing Strategy Can Save Your Online Business

Learning to make money online can be a arduous and time consuming task. This is no surprise, building a business from the ground up whether online or off requires knowledge, planing and time. Yet so often once a business is set up do people forget about the vital aspect of getting customers to their business and to buy their products.

Within Internet marketing there are hundreds of techniques that need to be followed on a weekly if not daily basis. A lot of these are basic maintenance of your website, or customer base. The marketing side does in a lot of cases seems to have been implemented as a after thought. This can be a business killing move.

Any business need a clear and focused sales and marketing strategy. From the moment someone arrives at your website you need to know what they are doing, where they are going and why they are doing this. Only with this information can you modify your sales pages according to customer trends.

But how to get people to your business in the first place? Targeted traffic is a term thrown around the internet but few truly understand its potential power. For this to work you must have a clear understanding of your target audience and design your web pages around this. This will make your website more appealing to your customers and help to increase your sales.

Every aspect of your website and traffic generation techniques need to be based on the customer and their requirements. Your backlinks need to target the keyword phrases that your audience will be looking for. You will need to think like a customer looking for your product,l then you will be able to find a usable and effective keyword which you can then relate back into your websites text.

Only with a sales and marketing strategy can any business make money, grow effectively and build real customer relations. Its only a shame that this is a often forgot skill when people are learning to make money online.

Exactly What Is Sales And Marketing Writing?

Hence, your role as a marketing and advertising article writer is extremely valuable as well as sought after.

Being successful in marketing and advertising writing do not always go to people who depend on a “gift of gab” for success. Rather, they go to individuals who have comprehensive knowledge as well as comprehension of what they’ve got to offer to their target consumers. The tricks to effective sales and marketing writing lie in comprehensive thinking and preliminary planning. If the proper questions have been inquired and clarified ahead of time, the writing will be much easier as well as the message is going to be many times far more enticing.

Forms of Marketing and Advertising Writing

Any article, copy or content developed either for marketing or sale of a product or service is reckoned to be marketing and advertising writing. Enterprises can craft their own advertising material, for online sites, product sales letters, product sales material, product brochures, marketing copy, magazine content articles, marketing and advertising plans, postcards, as well as many others.

Tips to improve marketing and advertising articles

Here are some pointers in order to enhance your abilities:

• Client Knowledge

Selling and advertising strategies works very well if they are client focused. A highly effective sales or marketing article is customer centered. Imagine yourself as being the reader of the content and write just what your customer would like to hear and not what you want to compose.

• Make your subscribers demand your service or product.

A great marketing or sales article content typically specifies the advantages the service or product provide to the customer. Keep in mind that people don’t buy products; they purchase the gains. For instance, in case you are selling a burglar alarm gadget, then list the rewards your customer can derive from it like safety, security as well as peace of mind as customers will not be purchasing the gadget, they are buying the benefits.

Excellent article writers tend not to promote goods, they sell gains as cited by one of several independent writers who composes marketing and advertising content articles as “I translate complex technological innovations right into clear, persuasive business gains.”

• Stimulate Action

Often stimulate clients to take action. It is also highly important to really encourage subscribers to adopt quick action since the more time it takes them to react, the less likely that you’re going to hear from them. For this, you can use marketing approaches, if the firm gives any, for instance, giving special discounts, like the first ten consumers are going to get a 10 percent off. This is going to stimulate action.

The above mentioned writing pointers should help you get started on effective sales and marketing writing yourself. Do not forget that practice makes perfect as well as the most effective way in order to learn how to write sales letter properly is to experiment with as many versions as you could. Keep track of the responses from each version closely and along the way, determine the best way to appeal to your potential clients.

Sales and Marketing Alignment Is a Three Legged Stool in B2B

Imagine a milking stool with all 3 legs pointed in different directions.

This is what can happen if sales and marketing are not aligned with how the B2B customer buys their products and services. Alignment of sales and marketing uses:

  1. Common language.
  2. Common sales method.
  3. How the customer makes buying decisions.

Here is a sample company to review using a few extremes on purpose.

Marketing is measured on how many new products they can introduce as well as how many leads they can generate. Their world is full of analytics and demand generation activities which are feature rich.

Sales is measured on how many projects they close, and the overall dollar amount booked per quarter. In their fast paced world, they know which features will fly and which will die.

New product and service development is headed up by marketing with little or no interaction with sales.

Sales and marketing have tried to agree upon the definition of a lead and the result. Marketing sends 1000′s of leads to sales and complains they don’t know how to qualify. Sales complains the leads are no good and goes about locating most of their own leads directly.

Customer surveys provide an overall grade of D or less in the buying experience measures.

Here is the company after they have aligned their sales and marketing.

A common sales method is aligned with how prospects make buying decisions for their products and services. Consultative sales and marketing skills are used to help customers discover compelling needs based on value.

Marketing messages in demand generation and sales conversations focus on business usage, not feature rich statements. These messages need to resonate with words the customer understands, not internal technical jargon.

Sales and marketing have agreed there are two types of leads. Marketing leads to be nurtured by marketing and sales ready leads to be transitioned to sales.

Marketing is measured on the percentage of leads which lead to the prospect saying, yes, I want to meet with sales. They are also measured on the percentage of sales orders in the pipeline which came from a marketing lead.

Sales is measured on their effectiveness of converting sales meetings to orders and managing their pipeline, in addition to total revenue achieved.

Development teams are cross functional and have representatives from sales and marketing. As new features are discussed, the team converts them to business usage and potential value in the eyes of the customer before being considered further.

Marketing messages in demand generation activities are aligned with the types of consultative conversations sales will be having with customers. No longer feature rich, they help customers discover compelling needs based on value.

Both sales and marketing strive to create the Best Buying Experience for new and existing customers. Customer surveys give them an A in this area.

As a B2B customer, which vendor in the above examples would you prefer as a partner?