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Sales and Marketing Graphics Packages

Every site needs some amount of graphics to attract the attention of the users. Banners, icons, badges, and other attention getting graphics can be expensive if bought separately. The Mega Sales Graphics Pack tries to provide the most common types of graphics used for most sales and marketing web pages. The site is divided into three sections, eCover designer, squeeze pages, and the main graphics package.

The eCover Designer plugs into Photoshop® version 6+ your ready to create software box covers, eBook covers, membership cards, or CD covers. The eCover Designer plugin includes:

  • FREE Software updates for 1 Year
  • 39 x Software Box Templates in jpeg and PSD formats (blank & with text) to create professional looking software boxes for your own software applications.
  • 31 x eBook Cover Templates in jpeg and PSD formats (blank & with text) to give your ebooks a professional looking touch.
  • 13 x Membership Card Templates in jpeg and BPM formats (blank & with text)
  • 100+ CD & DVD Case Templates in jpeg and PSD formats (blank & with text)
  • Plus over 1000 sales graphics to use with your covers

Squeeze Page Templates -simply load the pages in your favorite HTML editor, change the HTML for your autoresponder and you are finished. Custom squeeze pages can quickly add costs that hurt your bottom line, get 50 templates for a fraction of the cost to build your mailing lists. Squeeze pages are often used when a full website is overkill, their purpose is simple -generate leads for your products and marketing efforts.

  • 6 Basic Squeeze Page Templates (Jpeg)
  • 19 x Squeeze Page Templates with opt-ins (Jpeg & PSD)
  • 6 x Video Squeeze Page Templates (Jpeg & PSD)
  • 12 x Squeeze Page Templates (Jpeg & PSD)
  • and more squeeze page templates in jpeg

Stock photos are very expensive, and at times hiring a private designer is too. The Sales and Marketing Graphics Package comes ready to please with over 6,500 ready to use royalty free graphics.

  • Bonus & New Graphics – It’s good to call attention to each special bonus or new product you offer.
  • Over 150 People Photos – Having people graphics on your sales pages makes your pages pop with enthusiasm and personality.
  • High Quality Opt-In Templates – Choose from over 30 customizable opt-in templates in jpeg format with 4 editable PSD files included.
  • Money & Credit Card Graphics – Popular with internet marketing, forex, or stock related sites.
  • Customer Testimonial Graphics – Testimonial text header graphics.
  • Over 180 Food Photos – Spice up your articles and products with these mouth watering food photos. Popular in both cooking niches and health.
  • Animated Buttons
  • Over 280 Guarantee Graphics -It’s always a good idea to offer some sort of guarantee on your product sales pages.
  • Icons, bullet points, check marks, banners, “Try It”, and Ebook & CD Cover Template Designs

Every lucrative marketer and webmaster knows a sales page with intriguing graphics grabs more attention and generates more sales. Often web users will hit the back button on poorly made sites, sites that do not catch their attention. In the world of business and marketing presentation does matter! Start making a good first impression to your users today.

Tips on How to Align Sales and Marketing With How Your B2B Customers Make Buying Decisions – Part 2

Many sales people have been trained it is not about “What you sell”, it is about “How you sell”. The next leg of the journey, it is not about “How you sell”, it is about “How your customers buy”.

This requires us to understand how customers make buying decisions before we optimize our sales methods. Whether the B2B customer is making the buying decision with 1 person or a Buying Committee, we are selling to individuals with individual business needs.

Tip 1: Begin with one of the largest studies done on buyers. Xerox researched 35,000 buyers and how they made buying decisions. The research was done by the Huthwaite Group, which leads to the creation of SPIN.

SPIN works best with products and services where the business usage is already understood by the individuals making the buying decision. The prospect does not require assistance discovering business needs, crafting a solution based on value and evaluating alternatives.

If you are selling products and services where the business usage and value is not readily understood by prospects. It is important to focus on the shifting concerns of how individuals make buying decisions.

Tip 2: As an individual moves from unaware, (latent needs), into the discovery, (active needs), the focus in a B2B setting is on the person helping them. During the discovery phase, needs are the primary concern in the beginning, being replaced by a Vision of a Solution towards the end of this phase.

It is during discovery individuals are most interested in discussing their needs and solutions based on value. Thinking about this from an internal view, is your sales team prepared to have business conversations around needs and potential solutions based on the titles of the individuals they are calling on today. Or are they prepared to make product and service pitches and presentations?

Tip 3: In many cases, there will be more than 1 person who reviews needs, evaluates, decides and purchases a new product or service. If there is more than 1 person, we need to understand each person has their own shifting concerns. Said another way, each individual has their own personal buying cycle with 3 primary phases.

  • Discovery
  • Evaluation
  • Commitment

Knowing this we can have various members of a buying committee in different phases during a buy-sell cycle. We need to have sales stages and steps which help align the individual buying cycles of all the buying committee members.

As a buying facilitator, (not a sales person), part of the job is to help buying committees line up their concerns and get on the same page at the same time.

Tip 4: As the Vision of a Solution becomes the primary concern, the individual is moving from discovery into the evaluation and proof phase.

If you sell a product or service which is not readily understood by prospects on how the usage will help improve their businesses, why would we presume they know how to effectively evaluate alternatives? The sales stages and steps need to help the buying committee evaluate if it makes sense to make a buying decision.

The role of a sales person as a buying facilitator is to help buyers prepare a buying evaluation plan.

Tip 5: Part of proof in the prospects mind during evaluation is whether a transition from today’s way of doing business to tomorrow’s new way is possible for the company.

The same comments ring true for transition and startup as they do for evaluating. This means the sales stages and steps need to help the buying committee develop a transition and startup plan for the potential new solution being considered.

Tip 6: During the commitment phase, individuals move into risk as the buying decision and a transition to potentially change the business moves closer. It is important to prepare and train the sales team to help prospects with the feeling of risk and focusing on a win-win.

This includes how we negotiate at the end of the buy-sell cycle. If we are not prepared for a win-win negotiation, it will come down to price. Unfortunately nobody really wins when price is the only thing on the table.

We need to arm our sales people with pre approved negotiating tactics and use a get-give approach. The main point is to go in prepared, don’t let the sales team “wing” negotiating.

At this point we have research based buying phases lined up with consultative sales stages and steps. In part 1 we crafted customer focused messages which help individuals, by their respective title, understand how to consider using the product or service to help improve their business and satisfy their needs.

In part 3 we cover the final leg of the 3 legged stool on how to align sales and marketing, a common sales method.

Why Should You Develop an MLM Sales and Marketing Strategy?

A sales and marketing strategy is something that no business owner should be without. I can never figure out why so many network marketers never take the time to develop a sales and marketing strategy when it is obvious to me that they will fail without it. Can it be that the reason so many don’t is because they lack the drive and work ethic to develop one, or is it just pure ignorance? In either case, it doesn’t change the fact that operating without one is like trying to hit a bulls-eye with a blindfold on.

Let’s go over why it is a must that you do what most are not willing to so you can take your business to levels that the ones with blinders on will never achieve.

Consider a sales and marketing strategy the backbone of your business. Without it your business will have no posture and no chances of success.

A strategy is a plan of action to achieve a specific goal. Can you imagine a football team winning the Superbowl without one? A championship team does need talented players, but the real winning occurs when it’s leadership can come up with a strategy that outperforms all others in the NFL.

And the same applies to any worthy goal that is worth achieving in business and in life.

So how do you develop a winning strategy that can put you ahead of the ones that are inferior and the people that just refuse to put in the REAL work?

You might be a great salesperson, but what you need to keep in mind is that sales is just one part of the marketing process.

It’s a common mistake for people that enter MLM to focus on promoting their product or service first. It is what you are told leads to success by your company leaders and upline from day one. But is this a strategy that will win you the prize of financial freedom?

Rule # 1- In MLM people don’t join your company, they join YOU. The people who join you in business need to see you as a leader with a strategy that can lead them to the success they want so much.

Rule #2- People don’t want to be sold, they want to know what’s in it for them. The people that join you want to see a real plan and how you can help them achieve their biggest goals, regardless of which company you promote.

Rule #3- If you want to be an effective leader, you must be willing to work harder and invest more into your business that anyone on your team. If you don’t, there is no reason for them to keep seeing you as a leader.

So put your full attention on mastering the marketing process, and put aside being an upfront sales-person for your company. Be a master of marketing and develop the ability to teach what you have become. You will see your business grow by leaps and bounds.