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5 Powerful Sales and Marketing Tactics That Can Increase Sales Conversions

Enjoy learning 5 of my favorite sales and marketing tactics for increased conversions, sales, and overall profits.

1. The “Thanks For Support” Strategy: The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it’s a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it’s valid, they will e-mail you to show their support for you.

2. The “Tell Me A Story” Strategy: The “can I have your success story?…” strategy tells your prospects and/or current customers that you need testimonials or letters about the success they had with your product or advice you gave them. You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.

3. The “Part 2″ Strategy: The “here is Part 2 of…” strategy tells your prospects they’ve either already read Part 1 of your message or missed Part 1 and need to see what it’s all about. This helps people that don’t read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.

4. The “My Stats Say” Strategy: The “according to my stats, only (no.)% of the readers have seen this…” strategy tells your prospects it must be really good if you are telling them about it again and watching your ad stats that closely. You can tell them you don’t want them to miss it because it can really improve their life. It sounds like you really want to help them.

5. The “Keeping A Secret” Strategy: The “I’ve been keeping something to myself for a long time…” strategy tells your prospects that you have been keeping a secret to yourself. You could tell them it’s about an exciting product you’re getting ready to release and you can’t keep it to yourself any more. People will want to see what would be worth so much that you couldn’t tell them before about it.

Using these marketing tactics you can turn more web site traffic and more leads into paying customers.

How to Improve Your Job Search if You’re a Top Sales and Marketing Executive

We talk to dozens of sales and marketing candidates every month as we perform executive searches for top technology manufacturing companies in the Pacific Northwest. As we talk to these individuals there are a few things that we see that candidates can do to improve their chances as they’re out networking and interviewing for job opportunities.

The first idea I’m going to talk about is “knowing what you’re looking for”. Everybody wants to help a potential candidate with their networking and to improve their job search possibilities. But frequently, when people come to me looking for a job, they aren’t able to clearly articulate what it is they love to do and what it is they’re looking to do. In other words, they really haven’t developed a clear understanding and profile of what it is that they’re looking for in their next job, and as a result of that, it’s more difficult for people like me to help them, to get them what they want.

So, if you’re a top sales and marketing candidate and you’re looking for a new position, before you even start to talk to people who you think might be able to help you, take some time to focus on developing a clear profile of the exact job that you would like to have, or the exact types of jobs that you would like to consider. You will find that your networking will become a lot more productive, because people who you meet will have a clear sense of how to help you.

It’s real easy to do this. Take out a clean sheet of paper and write out a clear set of parameters about the kind of job that you’d like to have. What sort of position should it be? Is it a VP or Director level? An individual contributor position? Do you want to manage people or do you want to work as a lead salesperson? Which industries are you interested in, and how do they map to your previous experience? It’s very important for you to be able to show how the industries that you want to work in relate to the industries where you already have experience. If not, then you’ll need to focus on your transferable skills.

Always prepare a clear profile of the kind of company that you’re looking for, both in terms of size and culture. Do you want to work for a big company? Or do you want to work for a smaller, start-up or entrepreneurial-oriented business. Those two environments are completely different. Clearly it’s difficult to help somebody look for a job in a large company if all they’ve done is work for small businesses in the past, or vise versa. So make sure to define the size of the company as a key parameter.

Also, do you want business to business sales and marketing or business to consumer? It’s important to articulate the selling channels and end users for the products or services of the company that you’d like to work with.

What sort of sales and marketing channels should your target employer have? Direct, or indirect? Is your experience in direct sales and direct marketing to end users, or is your experience working through third party channel partners and resellers? Finally, what sort of growth opportunity are you looking for, and what are your long term goals?

These are all the kinds of things that are very important for you to think through before you start your job search. If you do this first, you’ll find that the job will be a lot easier. Why? Because individuals who you contact will know exactly what you’re looking for and it will give them a clear idea of who they can send you to, and what kinds of opportunities they should be thinking about on your behalf.

Candidates who come to me with no clear understanding of where they’re going and what they want are candidates that I can’t very easily help. Candidates that have a clearly articulated understanding of where they’re going and what they want are the ones that I can send to the right people. So, if you’re interested in getting help from others, remember they want to help you, but you need to help them to help you by clearly articulating what it is that you’re looking for.

Nail the 10 Simple Sales and Marketing Tips Guaranteed to Rev Up Your Business

Here is a 10 point action plan to help you prepare a framework for your future sales and marketing strategies.

1. Ask every new customer or potential customer how they found you – it is the cheapest market research you will ever get and a great way to test and measure your advertising and word of mouth referrals.

2. Go to functions, seminars, workshops and launches where you know your target market will be – and not just for the learning curve. This also gives you the opportunity to uniquely connect with your target market.

3. Source opportunities to put your promotional materials/samples/offers in delegate bags, gift bags and on public display at conferences, talks etc. Choose your events wisely and you can quickly zero in on your potential prospects.

4. Know your competitors. What are they doing? How do they approach their advertising/marketing? Are they successful, and if so why? Can you improve on their approach? When you have studied your competitors, then market or package yourself differently. Marketing is all about finding your point of difference and capitalising upon it.

5. Build a database of customers, suppliers and interested people, then create a community by keeping in touch. This should not always be in a direct selling fashion, sometimes you should share informative news and other times shares educational information. The key is to keep it interesting and pertinent to them.

6. Be consistent with your branding. Use your logo, colours, tagline, website and contact details on everything from your email signature to your proposals, brochures, website, advertising, invoices, newsletters and signage.

7. Develop universal scripts for all your commonly asked questions so that your whole team will answer in a unified manner. Create scripts for situations such as turnaround time, price objections, product comparisons and competitor comparisons to name a few.

8. Listen with the intent to understand. When you feel you understand then respond. Listening is more important than talking when it comes to marketing your product and getting to know your client’s wants, needs, pain points etc. Think like your customer thinks, then you will realise that your customer is only interested in “the buyer’s perspective”.

9. Make sure your website is your silent salesman 24/7. It is up to date? Are there free resources to keep visitors on your site longer? Is it a database builder? Is there a call to action on every page? Do all the links work? Do you describe your offerings simply?

10. Qualify the buyer. Don’t devote all your time to non decision makers. As soon as you gauge it appropriate, ask for a higher introduction to a decision maker or a joint meeting with your contact and decision maker. It is important to do this respectfully, remember the non decision maker can soon become a decision maker in that business or another.

You will find all of the above points covered off in the trio of marketing ebooks available for instant download from my website. Have your business sailing to success with these ideas and more simple and practical low costs tips.