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Sales and Marketing Strategy

All wars are won in the boardroom. In order to win the war, the general must have a good strategy. A good strategy is all it takes to make everything successful not only in the war but in all aspects in life. Making a business successful is not different from winning the war. It requires a good strategy to guide the people on the targeted goals. With that being said, focus must be put into sales and marketing strategy to make your business prosper.

In making a marketing and sales strategy, you must take in consideration to include the internet and all its glory. The internet has its own market and it must be tapped to increase sales. One good example of a strategy is to make the business available to the internet. The business must be available on the internet because there are millions of people accessing the internet. That would mean that there are millions of opportunities waiting to be tapped. No successful businessman in the right mind would disregard this kind of opportunity.

This kind of strategy is a sure win for the business because of several reasons. One reason is that it is relatively cheap to make the business available in the internet. A limited budget will do because there are a lot of avenues in the internet to pitch the business that you have. It is also good to hear that these avenues are mostly for free. One avenue to take advantage is using YouTube. YouTube is such a powerful avenue to spread your message across the globe. You can utilize videos in promoting your business. Free blog sites are another avenue to look into. One can make articles to promote the business that you have. Another reason worth mentioning is that it is rather very easy to set it up. It does not take to be a rocket scientist to be able to do this kind of strategy. A college dropout with basic knowledge of the internet can run this strategy. If a person is looking for a perfect platform, then one must invest on it. Invest on the best people to run it and this would be a perfect strategy.

There is no negative scenario that can come up if the strategy includes tapping the internet. The internet brings good things to the business and it must be included in making a marketing and sales strategy. It is rather foolish not to include the thing that has the potential the make your business grow. If it is best for your business, then it must be included in the strategy and you can just wait and see how everything will turn out.

To wrap everything up, a strategy must take advantage of what is available and the internet is very much available for everyone. The only question is when the business can grab this opportunity because as everyone say, time is gold. You must also remember that a good strategy must also take into consideration the time and opportunity because most of the time it plays a large role in making the strategy a successful one.

Environmental Sales and Marketing

Sales and marketing is about creating an environment in which your customer feels comfortable – even compelled – to do business with you.

Do you wonder why most people today have a built-in aversion to sales and marketing? Why wonder? They do so just deal with it! Overcoming this natural resistance with proactive, polite, persistent and poignant professionalism is what sales and marketing today is all about. Remove obstacles to doing business starting with customer perception and create an irresistible urge to act. Action means the next step in the sales and marketing cycle: engagement, inquiry and finally a sale!

Here is how to become a champion at environmental sales and marketing:

1) Set at Ease – A customer comes to your shop because they find it attractive. A visitor stays on your website because it is entertaining or informative. No one goes out or their way to be sold or marketed to. Therefore do not “sell” or “market” to your customer but rather create a comfortable zone for your customer to engage you in. Let them know they are welcome and that there is no pressure. Making your customer comfortable is the first step in sales and marketing.

2) Communicate Value – The actual sales and marketing process begins with talking about value to the exclusion of anything else. Your customer does not want to hear about how great you, your company or even your product or service are. They want to hear about themselves and how you can help them. They are not your friend and they do not care about you. They care about themselves and therefore you must find out what they care about and communicate that.

3) Listen and Learn – Marketing surveys and discovery sales meetings are all about finding about what makes your customers tick. Do not assume that you know anything about your customer without giving them an opportunity to tell you about themselves. Regardless of how experienced you are selling and marketing your product or service keep in mind that every customer is unique. The art of sales and marketing is making your customer feel comfortable talking.

4) Ask Compelling Questions – Imagine a helpless family whose house has burned to the ground. “What if this happens to you?” asks the ad. It did not sell or market anything but simply depicted a scenario that viewers will want to avoid. “What are you doing about your arthritis pain?” “How long are you going to put yourself at risk?” “What is the cost of doing nothing?” These kinds of questions compel your customer to think and then act.

5) Be Friendly – The person that you like and trust most is the person you are going to do business with. Time and again customers show that they will pay a premium for service. Being sincerely helpful, courteous, respectful and honoring your customer beats price, quality and almost every other market advantage almost every time. Try it, it works. A Turkish saying goes, “a cheerful vinegar seller sells more than a grumpy honey seller.”

6) Open and Close – Once your customer is engaged you must continuously progress them towards the desired outcome of a sale. You do this by creating an open dialog that uncovers their needs and seeks to fulfill them in the best way possible. Find out what they want and then show them what they want. Point them in the right direction one step at a time and let them walk ahead of you. Open the door and close the sale.

7) Diffuse Objections – If you know what customers think that prevents them from buying then speak up about it. Talk about it in your sales presentations and market around it. Your efforts should be to engage, inform and persuade while along the way answering questions and concerns that discourage and prevent a customer from buying. Do not force the issue but simply realize that an objection turned around becomes a reason to buy.

8) Step Aside – I had originally forgotten this one last important point but here it is: once your customer is ready to buy, get out of the way! Your job is creating an environment and setting everything up to gently push your customer forward towards a sale. You have created a comfortable buying environment, providing reasons and gently removed all obstacles to a sale. When a customer says, “okay” then you say “okay” and simply take the order.

Customers like buying and not being sold to so create optimum conditions for them to buy!

Sales and Marketing Extras

There are the usual sales and marketing techniques that every business does, like standard operation procedures for business. What else can you do to stand out? This is a key in getting more sales. Standing out is what gets you noticed and if it’s in a good way, more sales will be coming your way. Here are some other things you can do rather than the usual sales and marketing 101.

1. Tell the world you exist by word of mouth – Some people have forgotten how well word of mouth works. You can have all the promotions in the world; word of mouth is a classic that always works. Just make sure that the word being passed around is something positive, business is not like a celebrity. Bad publicity is just bad. Simply telling people you know casually, people in your neighborhood or family and friends about your business, about any promotion you have or an upcoming sale can boost sales up.

2. Event Organizing – This is a great treat for many people. Organizing a simple event won’t cost much and you’ll gain exposure. For example having a hotdog eating contest. People love to watch, you ca make sales during the even or give out coupons so people will visit you, offer something that attracts people aside from the excitement of seeing a man chow down on 20 or more hot dogs.

3. Competitions – This is more exciting but needs more planning as well. Having some kind of a competition that will attract a lot of people. It can be a pageant, dance contest, singing contest or maybe even a concert featuring a local celebrity. One day, maybe the really big stars.

4. Clothes and accessories – Free models you say? Yes, giving things out for free to people like shirts, pins or bracelets gets you free exposure and free models that’s go around here and there. You can have your logo marketed in another city and that’s exposure from afar for a very small cost.

5. Sponsoring – This depends on what you’re sponsoring for, and what your business is. Restaurants and hotels commonly sponsor pageants because people go to watch it and have to eat and sleep somewhere, so it’s a good match.

6. Good service – This is the most important part of sales and marketing. When you have the people giving you a chance to show them what you have to offer, do it right. Now you may be the perfect gentleman who opens the door for his lady customers, but make sure that you’re staff does the same. All around, your business should have great service. With great service you can get more people to help you out with all the above strategies as well.