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Sales and Marketing Training – The Free Netwriting Masters Course On Writing To Sell Online

The sales and marketing training in the free Netwriting Masters Course will help anyone who writes to sell online to attract more visitors and increase their sales. I used the course when I first started my online business and I wanted to know how to build a successful website.

Whether it’s sales copy, adverts and marketing, or the main website and blog content, this free training course, written by online business expert Ken Evoy, gives guidance on how to write to sell. The course also highlights the differences between offline and online marketing techniques. The readers who will get the most from the information and training are those that want to build an online business, or already have a website or blog, and want to know the formula for writing to sell online.

When I first started writing content for my website I made the mistake of using my offline selling experience and making all the pages read like a sales pitch. This was all I knew and I didn’t know any better. When I read the Netwriting Masters Course I soon realised that the way to be successful online is to first attract visitors by offering great content, and to pre-sell to your reader within the content on the page. Pre-selling is explained as:

‘Selling is trying to get the sale. Before you sell, pre-sell. While selling might be your first priority, it does not come first. Your site’s first job is to satisfy your visitors’ needs and then lead them to your Most Wanted Response. It’s only at that point that selling enters the picture.’

As a direct result of the Netwriting Masters Course there was a complete change in the way I wrote my web pages. It wasn’t always easy to take in and use all this online marketing training, and use the new techniques. But with persistence, and practice, I picked up the sales and marketing training presented in the course and wrote good content that attracted visitors.

While learning to write good content I was also learning about keywords, what they are, how they should be woven into your content, and the importance of not overusing them. Ken Evoy, the author of the course, explains keywords from his own experience and uses easy to follow examples of how to get the correct balance between writing to satisfy human visitors and the search engines.

The sales and marketing training then moves on to what online sellers call the Most Wanted Response. This can be a sale, a click of a link, joining your website or newsletter, or any other action that you want to influence your visitors to take. This is the equivalent of closing the sale offline. And by now you start to see an Internet sales process forming: Content – Pre-sell – Call to action.

There is lots more online sales and marketing training in the 48 page free Netwriting Masters Course. So much great content that it is hard to believe that this valuable course is totally free. It’s an eBook that you will save and use time and time again as you develop the skills of selling online.

Why Sales And Marketing Recruiting Is Different

Our company specializes only in hiring sales and marketing people, from front line contributors, to mid-level and all the way up to the executive level. We hire sales representatives, account managers, national accounts executives, directors, and vice presidents of sales and marketing. Through that process, we’ve developed a tremendous amount of expertise in these two functional areas that most recruiters don’t have. In addition to that, our sales and marketing team expertise comes from accumulating over a hundred years in the trenches of sales and marketing, actually working for companies and building and leading many successful sales and marketing organizations. When we approach sales and marketing, we approach it with deep experience. This is what you should look for in a sales & marketing recruiting firm.

Most recruiters don’t have that kind of experience in this particular domain. In fact, a lot of executive recruiters or headhunters are generalists. They hire CFOs, CEOs, CTOs and CIOs and they may be very good at the executive level in performing those duties. But when it comes to hiring sales and marketing talent, there’s nothing like having a recruiting or executive search firm which is focused in sales and marketing. We believe that it offers a powerful advantage to companies that are trying to make sure that they make the absolutely right hires for their company. We hire sales and marketing talent on a national level for clients who seek us out, looking for that special headhunting or recruiting firm who only focuses on making critical sales and marketing hires. They seek us out because many of them have suffered the burden of having made mis-hires.

In our Recruiting Guide, we quote statistics showing that 53% of all sales hires are mis-hires. This number is so high because most people don’t have the skills or the experience to hire sales & marketing employees, and so they get “sold” through the interviewing process, as opposed to determining whether or not a candidate can and will sell for their company. In particular, executives with backgrounds in finance, operations, engineering, manufacturing, or other non-sales and marketing fields are easily duped by slick, well-dressed, smooth-talking sales and marketing folks. While many of those people are actually very capable, often times the smoothest and the slickest ones who are the best at selling themselves in the interview aren’t necessarily the best people to represent and sell for your company. This is why outsourcing your recruiting function to an experienced sales and marketing recruiting company can have huge value for your business.

Are Your Sales And Marketing Strategies Aligned?

“Why would you even pose that question Dave? Of course our sales strategy is aligned with our marketing strategy!” Then immediately following this statement, we start talking about the “silo’s.” Or we talk about lead quality, or it’s something else. All the signs that sales and marketing may be aligned-but not in sync. But there are changes that put even more stress in the already difficult task of aligning sales and marketing.

Buying is changing so quickly that it stresses all our strategies-both sales and marketing. Keeping the strategies in alignment is a challenge. We used to think of marketing and sales as sequential-marketing focused on the front end, sales focused on closing the deal. All those rules are changing. Better informed customers force us to change our sales and marketing strategies. Marketing and sales now have to work more closely through the entire customer engagement process.

In the new world of buying, sales must get engaged earlier than traditionally. Sales must engage customers in thinking about their businesses differently, getting them to imagine new possibilities. The customer may not have a defined need, but sales can help the customer think of new ways to grow. Marketing has to be involved in that process, working hand in hand with sales-with new materials to support sales in these discussions with customers. Marketing must continue nurturing the customer as they consider these new opportunities.

Marketing will be involved longer in the process. It’s no longer “provide the lead to sales, now it’s their responsibility.” Marketing must provide the tools to help sales better qualify and quantify the customer’s needs and requirements. Sales must have tools to help develop, communicate, and deliver differentiated value. Things like questioning guides, interview guides, justification guides-along with case studies and other materials.

In the future, marketing and sales will look like a basketball team. There will be defined roles and “plays,” but the organizations will need to be nimble in responding to changing situations-both in the markets and in individual sales situations.

Are your sales and marketing strategies aligned. Can your sales and marketing teams work closely together, adapting rapidly to changes from markets, competition, and customers? Sales and marketing alignment is always difficult, but never more important!