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Small Business Sales and Marketing Ideas to Keep Repeat Customers and Take Sales From Competitors

Small business sales can be increased with these marketing tips on building trust and credibility through regular contact with your customers. Use these small business marketing ideas to build repeat sales relationships, and take customers away from your competitors. This sales and marketing strategy works for any type of business in any type of market. The actions to achieve success can be started today and be working for you in just a few days.

Imagine the effect on your small business sales if you became a source of regular information to potential and repeat customers. You are the expert on what you sell and the services you provide. Use your knowledge to become the person people go to when they want information about your industry, market, or product. Think what you could recommend to people that were considering making a purchase and wanted more information. Customers want to make informed decisions, and they’re frightened of making mistakes. When you help them make informed decisions it’s a win – win situation. The customer gets good information and you get the chance of a sale.

Do not underestimate the value of your product, market, and industry, knowledge, or the experience you have gained. It doesn’t matter what type of small business sales you are involved in, there will be potential customers looking for advice and information. Once they see you as a provider of that information they will trust you as someone they can buy from. Giving free expert information makes the receiver of that information feel they should reciprocate, and they will at least look at your products and services when looking to make a purchase. Think about it, who would you rather buy from; the person that bombards you with marketing literature, advertisements, and sales calls, or the one that you turn to when you want free expert information? Which one would you trust more? If the information you are providing is also seen as impartial then prospects will have even more trust and confidence in you. Small business sales will follow as prospects come to you for advice, and repeat business and referrals will multiply as trust in you grows and people spread the word.
 
These small business marketing tips will work for any type of sales and in any market place. Whether you are selling low value goods on a market stall or making large value B2B sales building relationships will grow your sales. In direct sales to the public it is often difficult to build a trusting relationship and bring in sales leads. By offering information on your industry and products you can build this trust and buying from you becomes a much smaller next step. Whatever service you offer; accountant, builder, plumber, car repair, or insurance sales, give away free information and build your reputation. Take a fashion clothing store for example. You could collect contact information from everyone that enters your store and send a regular newsletter by post or email. Your newsletter could have information on how to look great, the latest fashion tips, or how to choose contrasting colors.

 
Now think about your services or products, and what information could you pass on to people. Try this test; write down 5 tips now that you could give to people on what to look for when buying your products. See how easy it is, and that’s without much thinking, research, or preparation. You will be amazed at what you know about your market. You will have information that is valuable to your customers. Often this information is only shared with a customer when they approach you and are considering making a purchase. Let’s turn that on its head and use it to attract customers rather than just to sell to them. Use these small business sales tips and you will take business from your competitors because you are offering something they aren’t. How would you feel if you saw one of your customers with an information leaflet or email from one of your competitors? Imagine a regular customer quoting you information from a competitor’s newsletter.

Easy Ways to Learn Effective Sales and Marketing Techniques Within 30 Days

Right from the inception of the idea, till selling the products to the customers, every step in business requires caution and dedication. In this big chain of events, sales and marketing are the most important challenges that one may face as new entrants where in they have to convince hard customers and make them buy the product. This increases the market value of the product and also improves the sales figures of the product under consideration. Generally when new comers wish to learn efficient sales techniques, here is how experts train them and make them learn:

Door to door canvassing
Unless one meets customer in person, selling a product is next to impossible. The sales executive tries to impress his clients with a great campaign and also some hand’s on product showcase. Such techniques build confidence over the product’s genuine nature and make the customer open up for next level of talks. Thus one of the most productive techniques is to perform door to door canvassing for the product. Here customer get chance to see the product personally and thus helps to build up more confidence on the product.

Capitalize the leads
Who are the most important in a business deal? Surely the customers. Hence to generate a rich customer base for one product, the sales team should generate effective lead capturing program. Leads are prospective customers who show interest in the products. When they are continuously targeted through social media marketing or internet marketing, they tend to cave in and buy the product. Hence the second sales technique is to generate leads by constant networking. More number of leads means more publicity and thus helps to take the product to the grass root level.

Promote through media
Internet is the most powerful medium these days. The product whose sales and marketing is being looked into should be promoted vigorously in social platform like email Facebook, LinkedIn, Twitter through a dedicated campaign. This boosts the sale as more and more people get to see the attractive advertisements of the product and show interest in buying.

Offer a free trial
Let it be a product or a service, people like to use it first and then pass its benefits to others. Hence if one is selling a web application to the user, they should have a facility to download and install the application so that the prospective customer can play around. After evaluating the usability and maintenance features of the new website, one tends to subscribe to the product and increase the sales.

Plan discounts
Every sales that materializes successfully comes with a discount portfolio. Users love the concept of freebies and discounts thus paying more attention to the product that is discussed over phone or during a personal appointment. Such discounts can be introduced as a part of early bird booking system where in customers can be lured into buying products and enjoy unimaginable price along with exciting offers.

Such selling skills training are taught to youngsters who join established businesses to realize their dream into reality. Along with these trainings, these novice executives are put to severe testing where in they are sent to sell or market products in front of real customers. Such on-field training helps the candidates to give their best shot and prepare themselves for next tough ordeal. He is a motivational speaker on international platform who is an expert sales skill tailor. He conducts conferences, writes audio, video martial in which he speaks about the most challenging part of closing a deal- sales and marketing.

Send Your VP of Sales and Marketing a Thank You Note

Many sales reps who spend time with upper-level people in their organization (they go on a few sales calls with you, they sit down with you to talk, etc.) feel intimidated and as if they are wasting that person’s time. Don’t feel that way. They don’t. If you are a rising star in your organization, they look at spending time with you as an investment. It’s part of their job to help groom the next generation.

So, here’s one of the things I want to encourage: if someone from management comes to work with you, send him or her an e-mail thank you note within 24 hours of the visit. (Thank you letters aren’t just for job interviews and customers.) Say something like:

“I really appreciate your taking the time to come and work with me. I enjoyed getting to introduce you to some of my key customers, and they enjoyed the opportunity to interface with someone in our company in a larger capacity. I learned a lot from you, I enjoyed the time, and it just reminded me that I should send you a note and say how much I appreciate the opportunity to work here at XYZ Company. If there’s ever anything that I can do for you, either in sales, customer service or anything else, please don’t hesitate to tap me on the shoulder. I’ll do whatever I can to assist.”

A letter like this can be a career-defining moment for you. So, I’m just encouraging you that if your VP of Sales and Marketing comes to visit, or your Director who’s over the Regional Sales Manager comes to visit, write that thank you note and copy it to your manager. It’s a complete positive for you. It is one of the things that significantly raises your visibility within your organization and will pay off for you down the not-too-distant road in every area of medical sales: laboratory sales, medical device sales, biotechnology sales, clinical diagnostics sales, hospital equipment sales, imaging sales, surgical supplies sales, pathology sales, or pharmaceutical sales.

(Besides-it’s just nice. Wouldn’t you like to get a thank you from someone you’ve helped?)