Don’t Be Ridiculous! Learn Good Sales and Marketing Techniques

When you first start looking into different network marketing companies, you’ll hear such nonsense as:

“The product sells itself!”

Or…

“Someone would have to be stupid to not want to earn an extra $5,000/mo working just 8-20 hours per week!”

Or…

“We don’t sell. We share!”

If you believe this b.s., then you believe that there’s no need to learn any kind of sales and marketing skills. Of
course, this is not only false, it’s a guarantee that you will get no where in building your business.

Another fallacy, that is as common and just as deadly as the “it’s sharing and not selling” myth, is commonly known as the “we build our businesses by word Of mouth” myth. I bet you thought that the reason network marketing is so powerful is because we use word of mouth – which everyone knows is the most powerful form of advertising. And it is. But you and I don’t use it.

As the owner of our own businesses, we have a very definite financial interest in the sale of our products and our
opportunity. Because of this, when we “share” them with someone, it is not word of mouth. It is selling. In its
truest form, word of mouth means that the person who talks to others about a given product has nothing to gain by doing so. There are certainly varying degrees of word of mouth where people can be incentivized to talk about
something, but, in the purest sense of the phrase, its best when they genuinely like the product so much that they
feel compelled to tell others about it.

It’s an unbiased, third party review. You and I are not unbiased. And we are not third party.

Are there ways that we can realize the benefits of word of mouth advertising? Sure, but while our customers can practice word of mouth, we personally cannot. A business owner talking about their own business is never word of mouth.

Again, the reason that this belief that we can generate business through our own word of mouth efforts is so dangerous is that it lulls us into believing that we don’t need to learn how to sell.

Of course, there are those who teach us to take the opposite approach – that we should always be selling. These people frighten me. They are the ones that will hunt you down to the point that you’re so worn out by avoiding them that you end up buying something or joining their opportunity just to get rid of them.

Even in the company I’m partnered with now, I hear the advice, “you can never say the wrong thing to the right person and you can never say the right thing to the wrong person,” so “when in doubt, blurt it out!” Early on, when I believed that my upline was always right, I took this advice. I still cringe at the the thought of how idiotic I must have sounded.

Ralph Waldo Emerson once said “Nothing great was ever achieved without enthusiasm…” But many people take this to mean that enthusiasm is the only thing required to be successful and that the more you flip out about your opportunity, the more successful you’ll be.

Speaking confidently about your opportunity is one thing. Foaming at the mouth is another. The former can be attractive. The later will only drive people away.

Other poor sales techniques involve arm-twisting, hard closing and deception.

A widely held line of thought among sales people is that, a prospect saying “No, I’m not interested” is really saying “Yes, please harass me some more” and is giving a signal to really pull out all the stops.

But in truth, if someone says they’re not interested, guess what? They probably aren’t interested! This will be a revelation to many.

It’s the practice of these kind of bad sales and marketing tactics that gives network marketers – and salespeople in general – a bad name. It’s also why so many people cringe at the thought of having to sell. They don’t want to have to lower themselves to this kind of behavior.

But there is hope for the new network marketer. Sales does not have to be this ridiculous or this hard. In fact, when combined with good marketing, it’s much easier and much different than most people realize. And there are a host of good trainers out there that are attempting to change the nature and perception of the network marketing industry.

Find Freelancers for Sales and Marketing Projects

Today owning a small or large business organization can be difficult if you have no one to do the work that you need especially when it comes to sales and marketing. You used to find freelancers for your business by posting advertisements in newspapers and magazines. But now things have changed with modern technology taking over. Now you can find freelancers for your business online and businesses are now using this opportunity to find all the sales and marketing professionals they need to complete projects.

Using the internet to find freelancers for your business is the ideal way to go as it will save time and money and you will also have access to top business professionals in sales and marketing from all over the world. Now you can find someone that is highly specialized to work on your projects.

It doesn’t matter what your business wants to be done. Many people look to freelancers for sales representatives and entry level marketing positions. To start trying to find freelancers for your business all you will need to do to find them is go to a search engine like Google and search for “find freelancers for your business”.

There are a multitude of freelance websites out there that will connect businesses with the freelancers that they are looking for. Once you locate some viable websites, you can do a more specialized search on your exact needs. In fact, entire marketing firms sometimes advertise their services on these freelancer websites and you can find a company to do a job like managing an entire advertising campaign for a much lower cost than if you found a marketing firm through traditional methods.

One thing that businesses must keep in mind when working on projects with freelancers is that they do proper project planning when outsourcing to freelancers. If you find freelancers to help build brand awareness for your business, you should make sure that you carefully lay out the goals for the campaign and set up a series of deadlines to be met. That way a proper plan will be in place and both the freelancers and the business will be able to more successfully meet the goals.

You have the ability to do anything with a little project planning and outsourcing work to freelancers for sales and marketing. Now small businesses have an equal opportunity to become large giants with the help of these freelancing websites.

As the Recession Deepens, Sales and Marketing is Failing the Turnaround Test

During 20th Century recessions, sales and marketing people were often heroic. As companies came under financial pressure sales people often started selling like crazy. And marketing people launched innovative advertising, promotions and public relations campaigns. As a result, 20th Century sales and marketing efforts often got turnarounds turned around. They reversed sales and profit declines and built a foundation for continuing growth.

Without a doubt, sales and marketing folks often saved the day during 20th Century recessions. But, that was then. This is now. And here in the first business recession of the 21st Century most sales and marketing efforts are failing the turnaround test.

The problem is that what customers want (and in fact demand) here in the 21st Century is almost the polar opposite of what they wanted back in the 20th. Back in the 20th Century customers often welcomed sales and marketing efforts because they wanted and often needed the information that those efforts provided. In appreciation, they frequently rewarded information providers with lucrative sales.

In contrast, here in the 21st Century Internet wired and inspired customers often know more about what they buy than the sales and marketing people who attempt to sell it to them. They resist and resent being marketed or sold to. And, they often punish 21st Century sales and marketing efforts by paying only the lowest possible price (which seldom yields a profit) . . . and they hop from one competitor to another in a heartbeat.

So, facing today’s recessionary pressures what is a CEO to do?

According to Dr. Bob Roth, founder of the BPI for Sales(TM) sales and marketing method (BPI stands for “Business Process Improvement”) what a CEO and his or her sales and marketing team need to do is to connect their “dots.” They need to connect the cross-functional business process dots that Promise, Produce and Deliver what their customers want (and will pay for).

They need to recognize that the sales and marketing people are only one of three dots that need connecting. The people who produce (or purchase and stock) what the company sells are the second business process dot. And, the people who deliver what the company delivers are the third dot.

Simply put, here in the 21st Century it takes a cross-functional sales and marketing team to provide customers with value, make them feel important and build strong and lasting bonds. Doing that is the only way to increase sales and profits and to build a foundation for growth here in the first 21st Century recession.