Sales and Marketing Strategy

Anyone who goes into business whether online or off needs to have a mission, with clear cut objectives and then a strategy, which becomes the road map to get from where they are to where they are going. Hopefully, that is to a sale.

A mission is important because it defines why you are in business. It provides the passion necessary to pursue your objectives. Objectives give you a clear focus and direction to where you are headed. As the old saying goes if you do not know where you are going, chances are you will not get there.

Nothing is going to happen however until you have developed a Sales and Marketing Strategy which will be your roadmap to success. A Sales and Marketing Strategy is necessary to lay out what must be done to get the sale. Once you have the strategic plan, you then have to work the plan and that is when the work starts.

Let us look at what is involved in putting together a Sales and Marketing Strategy for an online business. And here I am going to be talking about achieving success without a huge investment but just grinding it out with good hard and mostly smart work.

The first thing you need to do is market research. You need to find out what people are buying. The answer to this question can usually be found in the keywords that people search in the various search engines. This information is readily available on Google. Along with this information, you have ClickBank, Commission Junction, Linkshare, and Amazon to name a few that will tell you how much of what products are being sold by various affiliate programs.

Now after doing this homework, you can decide which affiliate program you will represent based on your knowledge and liking of what you are going to sell. Your knowledge will give you credibility, and your liking of a product will transmit enthusiasm which is contagious and necessary for a sale to be consummated.

Now it is time to become an affiliate and have a product that you believe in and people are buying. Sounds’ promising, however, nothing is going to happen until something moves. In order to move the product, we need to communicate to the world in this case, since we have an online business that we have what people are searching for and want.

Now here is where commitment comes into play. We can communicate either with paid advertisement or free article marketing. The real fact is that although article marketing is free it is going to cost you in time and energy because you are going to need to write lots of articles in order to dominate the niche that you choose to sell in.

Of course, if you go the paid advertisement route it will still require a lot of commitment along with patience and determination until you finally start making sales. I prefer to go the Article Marketing route during the test period. After I start making sales I can either pay someone to write articles for me or go with paid advertising at that point.

Good Luck.

How Sales And Marketing Consultancy Works For Small Businesses

Providing an excellent product or service is characteristic of every small business striving to expand its sphere of influence in the industry to which it belongs. This shows that giving quality is not a challenge to their owners. Rather, arriving at the right advertising strategy to make their brand seen by more people is their bigger obstacle to them. Here is where the importance of sales and marketing consultancy sets in.

Now, you might ask how such a process works exactly. The succeeding ideas will explain the order to which each step of this practice is carried out to your business’ advantage. A thorough evaluation of the current promotional strategies that you use is the beginning of everything. This means your website and its statistics will also be assessed to see how it fairs against your competition.

Afterwards, your product or service will be examined along with your business objectives. With the important points of improvement that were derived from the evaluation of your current promotional strategies, new techniques will be developed. These shall cover the packaging, pricing, advertising, distribution, and selling of your products or services. Sales and marketing consultancy will make these work together in order to reach your specific target audience.

Your website is your means of communication to your audience. More often than not, it is subject to reformation especially when it fails to carry out its purpose at all. Nowadays, to have a competitive website means it overflows with fresh content and attention-grabbing details. How is that done? By simply including related images and videos that are interesting. This shall hook online users to your domain and more ready to what you are to offer them.

To get your target audience more engaged in your brand, setting up blogs are advised by most marketing consultant firms. This enables your pool of contacts to widen. As you fill your blog with updates regarding your products or services, more people will be drawn to it and leave some meaningful comments which could be of use to your brand improvement.

When it comes to acquiring a targeted audience to your website who could be potential buyers, use of the appropriate keywords in optimizing all your web pages, titles, descriptions, images and videos is a must. It can keep your website ranking high in the search results pages. As we all know most web users, tend to click on the links that dominate the top spots.

These are just a few of the specific ways of how sales and marketing consultancy can lead your business to path of success. However, this only comes with the opportunity of hiring reliable marketing consultants who can really help you when it comes to understanding consumer behavior and analysis of the latest promotional trends in your industry. Research online for the best three firms. Compare their individual experiences, services, packages and prices before you decide which among them you should hire. Remember to choose the one that can provide for your needs with consideration to the budget you have at hand.

Loan Officer Sales and Marketing Plan Targets First Time Home Buyers

The housing market has a new niche for Mortgage Professionals and Realtors. The $8,000 tax credit for first time home buyers presents an incentive to work together, using a business marketing plan. This plan will coordinate efforts to assist this new niche in finding and purchasing their first home and generate additional customers.

The housing downturn has created significant demand for home ownership, especially among first-time home buyers (FTHB), according to a survey on Realtor.com. That is great news for the real estate market, but there are some significant challenges that Realtors and Mortgage Professionals will face.

First challenge: Looming Deadline with NO PLAN

November 30th, 2009 is the date the tax credit goes away. That’s 5 months from the day this article was written, which seems like a long time but the reality is that it will be here before we know it. Those who plan on taking advantage of this opportunity need to have a well thought out, fool-proof plan to execute. The sad reality is that people have been/were so busy with refinance business that they didn’t have time to build a plan. Others are starving for direction and want a plan but don’t have the “know-how” to build one. A strategic sales and marketing plan includes tactics that keep your plan within the necessary timeline.

Second challenge: Weak Relationships

FTHBs are tricky and require a strong relationship and good communication between the Realtor and Loan Officer. As a result of the recent low interest rate environment or “mini refi-boom, mortgage companies focused much of their efforts and time on capturing the refinance opportunities, not building relationships with Realtors. The result: many Realtors were left unattended. Relationship marketing tactics are needed to generate a successful partnership to meet this challenge.

Third challenge: Weak Value Propositions

Everyone knows that Loan Officers need to partner with Realtors but the question is, “why would they partner with you?” Good service and low rates are overused clich├ęs and don’t differentiate. Relationships are great, but at the end of the day the relationship needs to lead to “value creation” for both parties for it to be sustainable. A sales marketing plan will outline the strategy needed to create value for the Loan Officer and Realtor.

Fourth challenge: Education Gap

The Obama administration is hoping that a recently enacted tax credit can generate housing demand and help mop up the existing unsold inventory. But according to a survey by Move, Inc.–which operates Realtor.com–nearly half (47%) of home buyers don’t even know the tax credit exists! A marketing communication plan is needed to target the first time home buyer educating them about this tax incentive.

Fifth challenge: Fear in the Marketplace

  • 52% of Americans are concerned that they or someone they know will face foreclosure in the next six to 12 months.
  • 18.9% (one out of five) of homeowners plan to take advantage of the administration’s new program to help prevent foreclosures.
  • 21% of all homeowners with a mortgage contacted a lender to restructure their loan in the last 12 months.
  • Half (10.6%) of those homeowners that contacted their lender experienced success while 5% still await an answer.
  • 27.1% of adults believe that they or someone they know may default on their mortgage because of unemployment or because they owe more on their home than it’s worth.

I won’t even begin to mention the media’s contribution to this fear. The reality is that people are scared and need guidance. The question is , “who will they trust?” They will trust those whom they have a strong relationship with and/or those who have unshakeable credibility. To meet this challenge create a marketing plan that brands you as experienced in your field and a knowledgeable professional that can be trusted.

The good news in all of this is that there is a ton of opportunity out there. Take a look at the statistics of when Americans are planning on buying:

  • 23% of all adults plan to purchase a home in the next five years
  • 5.8% within next 12 months,
  • 12.8% within the next two years

Here is the opportunity -

First-time Home Buyers make up over half (53.5%) of the market, and the government is offering them an $8,000 tax credit to purchase a house. But here’s the kicker: 47.6% of Americans don’t know about the tax credit! That’s almost half the American population! What this means to you is that a lot of people want to buy a home in the next 12 months and most of them are FTHBs who aren’t even aware of a huge incentive ($8,000 tax credit).

Okay, so now you see the opportunity, and the question that should be going through your mind is, “how do I maximize this opportunity given the challenges outlined above?” Great question!

It is for this reason that The Million Dollar Challenge was created. The Million Dollar Mortgage Challenge is a call to action for Loan Officers to partner together with Realtors in helping First Time Home Buyers receive $1,000,000 in tax credits. It provides sales and marketing plan information that will produce the desired results for the Loan Officer, Real Estate Agent, and the home buyer.