Stop Buying All Those Sales and Marketing Books

Do you buy lots of sales and marketing info products?

If so, then this article could both SAVE and MAKE you some dough. Maybe even a lot of dough.

Here’s why:

Unlike 99% of my marketing friends… I’m NOT a big fan of buying a king’s ransom worth of books and info products. Frankly, I will, on average, buy (maybe) 2 or 3 per year. And even that’s a lot for me in most cases.

In fact, do you want to know something interesting?

In 2008 I consumed only 3 products total — a DVD course, a CD course and a short paperback book. Yet, my income was higher in 2008 than any other year I’ve been in business. And this year, I’ve already beat last year’s results despite having only consumed 2 products so far (both of which are part of last year’s 3, and not even “new”).

What???

Is this some kind of fluke?

Didn’t I get the “memo” from the gurus telling me how I must buy thousands of dollars worth of info-products each year?

I must have been sick that day, I guess.

Because to me, it just don’t make no sense to go through a good product one time. Especially if you drop $100, $500, $1,000, etc on it.

In my humble opinion, it’s better to consume the good ones 10x’s (at LEAST).

Not only do you get a DEEP understanding of the subject, but you also get tons of new ideas, solutions, and lots and lots of “fodder” for your ads, products, articles, blog posts, emails, etc.

Now, let me be crystal clear about something:

I’m NOT saying people who read tons of books are “wrong.” I’m just saying it doesn’t work for me.

So by all means, do whatever works for YOU. You know yourself and your learning style better than anyone. And my way may NOT be the best for you.

But I will say this:

If you want to learn a subject (sales, copywriting, marketing, whatever) at a far deeper level than your competition, try it my “10x’s way” and see what happens.

Yes, it sounds redundant.

Yes, it sounds boring.

And yes, it sounds like overkill.

But if you’re passionate about the subject, it’s actually fun.

And I bet you make a lot more money from your marketing as a result.

The Sales and Marketing Relationship

Sales and marketing, two parts of business that are so different yet need to be connected to each other and some point or end. Sales people and marketing people are always in different worlds, it’s like the jocks and the nerds (I wont say which is which, that’s up to you). The school isn’t going to be complete without either one missing and your business won’t be either.

The job of the marketing people is seen as serious and analytical, they are the people always talking amongst each other, planning and playing with statistics and campaigns. Marketing is the path taken to get to the customers. There are many activities involved in marketing; cold canvassing, brand or corporate advertising, or more targeted types of marketing like direct response advertising and referrals. This is where the particular benefits of the product is explained to the customers. So all these different kinds of marketing are what get to the people, and these people are your leads. Leads are the connection between sales and marketing. Without leads, there is no connection, sales and marketing will never meet and business won’t work out.

The sales people now are always on the run, going here and there, on the phone with customers or meeting them somewhere, always trying to grab some big deal that’s going to bring the company to greater heights. What get’s them moving is the leads they acquire from marketing. Now this doesn’t mean sales is under marketing and is less important or is the department that needs a smaller budget. Marketing has no purpose with sales and sales can’t occur without marketing. Both need to work together in order to reach maximum advantage.

This all looks so simple, but the bumps occur at the same place where sales and marketing meet. Leads are not all the same, you have good and bad leads. Depending on the leads, sometimes the marketing or the sales approach needs to be different. That’s why sales and marketing departments or people always need to be in constant contact with each other. The more you understand the way the other team is working, the more you can use the knowledge to your advantage when getting to the lead.

Following up is an essential part of sales and marketing as well. It can be following up on a potential lead or following up on a previous customer, the communication should not stop after one transaction, it’s a continuous process that requires sales and marketing to always be working hand in hand. Here’s to your Success!

Sales and Marketing: Partners In Crime – And Company Success

The sales and marketing team share a common goal: generate new business and keep existing business coming back. OK, so that’s two goals, but the idea being sales and marketing need to team up and work as a well oiled machine. The fact of the matter is that two hands are better than one. Below are some tips on how sales and marketing can support each other to achieve success:

1. Put Yourself in Their Shoes
Take some time to shadow a colleague in the marketing department and vice versa. Really pay attention to what they do to generate leads for you. Ask if you can help with an upcoming project. Show that you are willing to learn. You will develop an appreciation for your marketing department, and they will greatly appreciate the help.

2. Take the Time to Give Them Your Feedback
Marketers love data. If you can provide feedback, both positive and negative, you will help your marketing team provide better leads. Ask them what data they would like to see-both positive and negative. Then use your resources do record information in each prospect’s file.

3. Share, Share, Share!
Help your marketing department by sharing the content that they create. Every sales person should be using social media, especially LinkedIn, so help spread the word! You will benefit yourself too, by attracting more leads, and your customer base will be happy to see you excited and involved!

4. Help Create Content
Get excited when asked to contribute to content marketing. It is an opportunity to expand and improve your pipeline with new leads, build your reputation and show customers that you are knowledgeable and experienced.

5. Work Every Single Lead
Look at every lead as an opportunity. Perhaps they won’t be your largest customer, but they could be a great fit for affiliate or partner marketing

6. Keep Customers Happy
According to Mike Volpe, VP of Marketing at HubSpot, it is essential to keep your customers happy. There is still nothing more powerful than a referral and positive word of mouth.